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Nobody can save Games Workshop. Especially not you.

April 26, 2016

This is collective sound of the internet.

As it’s been nearly a year since Age of Sigmar has come out and Games Workshop’s yearly financials have been posted, it means I get to indulge in one of my favourite parts of the wargaming community; namely, observing armchair CEO’s discuss how to save the company. I’m here to ask why.

It honestly seems like this is one of the wargaming communities’ favourite past times. There are series about it, columns, even entire subforums on the larger sites dedicated to it. Hell, blogs can get currently get the clicks in just by mentioning GW and AoS in a negative light.

Now this post isn’t to get into some sort of detribute about how those who spend pages upon pages writing about this are idiots, or to talk about the futility of it all. Those are somewhat strawman arguments, along with the most frequent counter argument of ‘why are you such a hater!’ or words to that effect. All of the above is caused by passion from a fanbase that from a young age were brought into the fold of wargaming by the company, only to grow up and realise it wasn’t such the golden age they imagined.

With all that unspent passion and internet culture (which seems to equate being right with power and validation), you can see why people think they should get involved to save a company that has always built itself of the enthusiasm of it’s fans and encouraged them to get involved in building its worlds.

But here’s the sad fact – GW is made up of passionate fans who care about what they do. Why else would Store Managers stay for a job that pays so poorly compared to their contemplates? Why else would the design studio and sculpting side of the company be filled with people who earn far less than their peers, but who go onto high flying jobs as chief creative officers in the some of the biggest videogame companies around?

It’s that passion that tasks many fans to a masochistic relationship with the company. Some try and recapture that passion with stuff that reminds them of their youth. Others engage with companies that really capture the spirit of GW just about to go public in the early 90s. Whatever your path is, take my advice – as with any relationship that is going down the pan – break it off now. It will be better for you in the long run.

Get some distance. Try new things. See what appeals. And then, after a long, long break and much soul searching, if GW still appeals, give it a go again.

Just no more trying to save the stripper. Games Workshop are ok. They will be fine for a long time without you. And you will be fine without them.


From → Listening, Rant, Writing

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